漢博理工學(xué)院

The Bachelor of Design program is broadly focused on user experience design (UX design), meeting an increasing demand for designers who are prepared to design and to innovate for the ways people use technology every day. Blending design thinking and practical UX process and deliverables, the program develops designers who can critically engage with our rapidly changing technological world.

The program emphasizes a “people-first” approach, applying principles of human-centered design and research to solve problems. With an emphasis on social responsibility, students are encouraged to demonstrate curiosity, resilience and empathy for end-users as a means to find creative solutions to the many challenges faced in modern technology culture.

This innovative program of interdisciplinary, collaborative, and project-based learning prepares students to join the challenging world of design for the experience economy. Courses are developed in collaboration with industry partners to develop advanced capabilities in design tools and methods, communications, visual literacy, digital technology, qualitative research, creativity and innovation, interaction and service design. The program applies evidence-based design and research methods to services and digital projects, including websites, apps, VR/AR/MR, Voice UI and other emerging interfaces. Projects extend across corporate, not-for-profit and civic environments.

Work Placement

You will participate in a supervised work placement, spread over four semesters. Students will be able to select from a wide variety of opportunities in a range of organizations such as design agencies, financial services, health-care settings or service environments. They acquire hands-on experience in defining and implementing design projects and developing client relationships.

Program Areas of Focus

Design is a practice that appeals to the head, heart and hand; blending critical thinking, empathy for end users, and hands-on design skills. The program offers a mix of theory and practice from these 3 key focus areas:

Ideation and Design Strategy

Design Research

Design Practice