伯克利學(xué)院

Every great product, service, or idea needs effective strategy, communication and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling.

In the program at Berkeley College you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:

Market and consumer research

Strategic positioning

Creative development and execution

Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

Here’s what sets the Berkeley College Marketing Communications program apart:

You’ll take a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing

You’ll get hands-on learning from accomplished instructors with professional marketing experience

You’ll have the ability to make connections through student chapters of several industry associations

You’ll participate in a capstone project designed to put theory into practice

You’ll benefit from proximity to New York City, one of the marketing centers of the world and frequent guest speakers and special industry-related events

You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience

You’ll be able to seamlessly transition between Associate’s and Bachelor’s degrees

Potential Careers:

Graduates pursue positions in such careers as:

Distribution

Global Marketing

Product Development

Promotion

Research

Social Media