邦德大學(xué)

The top skills that employers seek are rapidly shifting, requiring graduates to gain flexible skills and knowledge, and be adaptable in a changing work environment. Stand-out with a broad understanding of multiple majors across various disciplines or specialised understanding with a double major in a select. Bond's Bachelor of Arts allows students to choose from numerous majors to tailor their experience and potential career prospects.

Students are able to enjoy exploring the ever-changing hub of the Gold Coast and advance into the next chapter of their career sooner with Bond’s accelerated degrees.

Key features

• Experience interdisciplinary studies and expand your knowledge base
• Choose from a vast array of majors or specialise your studies with a double major
• Tailor your degree based on your interests and career ambitions.

Professional outcomes

The Bachelor of Arts program provides students with not only a strong, but a broad set of skills essential to all professions no matter what the chosen career.

Advertising

Advertising is not only one of the most dynamic and fastest growing areas of the creative industries – it is also one of the most diverse and innovative. Once upon a time advertising was mainly about TV, print and radio. Nowadays it is also about social media, viral and experiential marketing, service design and product innovation, wearables and artificial intelligence … and whatever new media channels and technologies will become available in coming years. This major introduces you to the sophisticated and cross-disciplinary world of advertising by focusing on these creative dynamics and opportunities. It also puts a strong emphasis on the potential for advertising to work as a driver and catalyst of social innovation, enabling you to approach a broad range of communication, business and societal challenges with creative confidence and a solution mindset.

The major comprises of six (6) subjects:

• Introduction to Advertising (mandatory)

Plus 5 subjects from the following:

• Advertising, Brand Image and Popular Culture
• Advertising, Copywriting and Direct Response
• Advertising Project: Integrated Marketing and Advertising Campaigns
• Creativity and Ideation in Advertising and Marketing Communication
• Digital and Experiential Advertising
• Graphic Design and Content Creation
• Internship A
• Understanding Audiences and Media in Advertising

Mode

On Campus and Remote

Due to current travel restrictions, this program will temporarily be delivered using a mixture of on-campus, remote and multi-modal classes to support and engage all students, from all parts of the world.

The January semester for this program will be delivered in a multi-modal format, with classes designed to support and engage all learners. Whether they’re on campus or abroad, all students will be able to access Bond’s exceptional and personalised learning experience through dynamic and interactive lectures, tutorials, seminars, workshops and lab sessions.