布雷達應(yīng)用科技大學

Tourism and recreation businesses face the challenge of maintaining their position in the fast-paced world of e-business. It requires traditional companies to develop new products and alternative customer approaches. This is what you will learn during your degree programme Tourism Management at Breda University of Applied Sciences.

The Tourism Management programme trains you to become a professional manager in the tourism and recreation industry. During the programme you will work on problems from practice, linked to basic courses such as online and offline marketing, e-business, financial management, and consumer behaviour. In the study programme, theory and practice are carefully integrated. You will work in project groups together with fellow students. In addition, the courses, skills training programmes, guest lectures, company visits, study trips and work placements will help you develop the competencies you need as a qualified professional.

The average study load for this programme amounts approximately 40 hours a week, during 42 weeks. How many hours a week you actually spend studying depends greatly on the person and differs per week. The last weeks of a block and the exam weeks are relatively busy.

The Tourism Management programme offers you the opportunity to finish your degree programme in three years if you already have a pre-university education (vwo or Hochschulreifezeugnis) or a higher professional / university education (hbo/wo) propaedeutic certificate or degree.

If you choose to register for the three-year track, you have to choose a foreign language in advance and choose one of the four specialty tracks.

Study paths:

The international travel industry is continually ‘on the move’ because of online developments, changing consumer behaviour and increasing competition. You will be taught how you can develop innovative services and travel products by being creative and using new media and technology to deliver an optimal travel experience to modern consumers.

Present-day guests are looking for original and authentic experiences, appreciate comfort, and take top service for granted. You will learn how to arrange qualified staff who have a guest-centric and service-oriented mind-set. And you will be capable of creating a pleasant and safe environment and ensure streamlined organisational processes.

A rising number of people are travelling around the globe. The international growth of tourism requires new investments, smart plans and creative entrepreneurs and organisations that design the tourism of the future.

The Attraction & Theme Park industry is rapidly growing and changing. Museums and science centres no longer focus exclusively on education, zoos are building more theme-based animal facilities and shopping centres are expanding by building attractions like aquariums and simulation games.

Once you have earned your bachelor's degree, you may choose to continue on an Breda University of Applied Sciences master's programme, for example the Master Tourism Destination Management or on a master's programme abroad.