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Is an innovative and fast-paced career in digital marketing calling you? If you’re a marketing professional or seeking a career in digital marketing, the Master of Applied Digital Marketing from Charles Sturt University will give you the specialised skills and knowledge to achieve your career goals in the progressive digital space.

Our course has a strong applied focus and you’ll undertake in-depth study of analytics and all the major digital marketing channels, including email, social media and search.

This course is part of an articulated program of study. Articulated programs allow you to build on your study to achieve the right level of qualification for you.

Course highlights

Charles Sturt University’s Master of Applied Digital Marketing is the only marketing degree in Australia that includes dedicated subjects on social media marketing, search marketing, digital marketing analytics, strategy and planning, digital selling and big data marketing analytics.

Practical, current and relevant

Charles Sturt University is one of the few universities to offer marketing programs that are truly workplace focused. You’ll have the opportunity to instantly link your assessments and apply your learnings on the latest digital marketing industry innovations back to your workplace. You’ll also develop a series of marketing plans that focus on the main digital marketing channels – including email, social media and search – that you can apply to your everyday work.

Reputation for excellence

You’ll be taught by leading industry experts and researchers who will equip you with the capabilities to address the issues and needs of the rapidly growing digital marketing industry. Charles Sturt University has academics and industry-based lecturers with extensive business, practical workplace and research experience that informs their teaching. Research from our marketing staff has been ranked at world standard by Excellence in Research Australia.

Study your way

Flexible online study lets you to apply your learning and insight in real time, having an immediate impact on your organisation. You choose when and where you study, and support is available when and how you need it.

A path to study

Depending on your existing qualifications, you can enter this course at the master’s level or use the Graduate Certificate in Applied Digital Marketing as an entry point.

Career opportunities

Almost half of marketing professionals do not currently have a postgraduate qualification – set yourself apart from the rest and create opportunities! Develop and strengthen your specialist digital marketing skills and open up the potential to move into the industry’s most in-demand digital marketing roles, such as a digital marketing analyst, social media community manager or marketing automation expert.