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查爾斯特大學(xué)-營銷大師

Master of Marketing(碩士)

專業(yè)概況

在這里學(xué)什么?

The Master of Marketing from Charles Sturt University will help you develop innovative ways for organisations to do business or not-for-profits to meet their mission.

This master's degree gives you the knowledge and skills to lead dynamic marketing campaigns, and take the next step in your career.

This course is part of an articulated program of study. Articulated programs allow you to build on your study to achieve the right level of qualification for you.

Course highlights

From digital and social media marketing to big data and marketing analytics, our degree gives you the analytical and creative skills you need to advance your career. We also progress your career prospects by addressing the importance of the $70 billion not-for-profit sector with subjects like social and services marketing.

Applied learning

Charles Sturt University is one of the few universities to offer marketing programs that are truly workplace focused. Your assessments will be relevant to what you do every day at your office or what happens in an organisation you would like to work for.

By professionals for professionals

As a university for professionals, we understand your need for responsiveness, deep industry knowledge and practical know-how in order to take the next step in your career. Our academics have extensive business, practical workplace and research experience that informs their teaching. Research from our marketing staff has been ranked at world standard in the most recent Excellence in Research Australia rankings. To this, we add cutting-edge developments and innovations in the online co-creation of learning. Our subjects are regularly quality assured by learning and industry professionals.

Support when and how you need it

Online education is our specialty. Charles Sturt University provides one-on-one learning support from our outreach learning centres and live chat services from specialist library staff. Your teacher is also your guide on this journey, as all our staff are highly trained in online delivery.

Study your way

The Master of Marketing is available for full-time or part-time study. You can also slow down your study pace by taking one subject a session, or fast-track your degree by taking up to four subjects a session.

Career opportunities

Your Master of Marketing from Charles Sturt University will pave the way for exciting career opportunities across diverse industries in Australia and internationally. For those looking to advance into senior marketing roles, this degree provides critical knowledge and practical skills in key marketing areas, such as customer behaviour, marketing research, integrated marketing communication, digital marketing, B2B marketing and services marketing. For those already in senior management, the degree delivers rigorous advanced professional development in strategic areas of marketing, such as global marketing, and product and service innovation management.

Your Master of Marketing from Charles Sturt University will pave the way for exciting career opportunities across diverse industries in Australia and internationally. For those looking to advance into senior marketing roles, this degree provides critical knowledge and practical skills in key marketing areas, such as customer behaviour, marketing research, integrated marketing communication, digital marketing, B2B marketing and services marketing. For those already in senior management, the degree delivers rigorous advanced professional development in strategic areas of marketing, such as global marketing, and product and service innovation management.

所屬院系

進(jìn)入哪個院系學(xué)習(xí)?

Faculty of Business, Justice and Behavioral Sciences

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Applicants must have completed Australian bachelor’s degree (or equivalent) in a relevant discipline from a university or other tertiary education provider. Academic IELTS with a minimum overall score of 6.5 and with no score below 6.0 in each of the individual skill areas, TOEFL test result with a minimum overall score of 577, Internet based TOEFL score of 79; PTE Academic: 58; Cambridge (CPE) Pre 2015: 45; Cambridge English Scale: CAE and CPE from 2015: 176.

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課程信息

學(xué)制:在線/遠(yuǎn)程學(xué)習(xí)(1.5 年)

學(xué)費:A$28,400.00 (¥ 139,617) /年

開學(xué)時間:2022七月1日, 2022一月1日

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