康卡迪亞大學

Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.

During your degree, you develop decision-making skills, exercise your creative mind and study consumer behavior. You’ll also:

• Examine current marketing theories and practices
• Identify the information needed to tackle marketing problems
• Develop an ability to adapt to constantly changing marketing environments
• Hone your communication and personal-selling skills
• Learn to analyze market metrics and other types of marketing data

JMSB’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist or to take on any number of marketing careers this versatile degree offers you.

A Bachelor of Commerce degree takes a minimum of three or four years (90 – 120 credits) of full-time study, depending on your academic background. All JMSB students follow a core business curriculum coupled with a JMSB major, which may be combined with a minor in another discipline or any combination of elective courses that interest them.

• Core business courses (42 credits)
• Marketing major courses (24 credits)
• Electives (24 credits) which may include a business minor (12 credits)

The Marketing Co-op program gives you the chance to complete paid work terms that last 12 to 16 weeks. Work terms make it possible for you to:

• Plan and organize events
• Conduct marketing research, project development and analysis
• Participate in fundraising campaigns
• Review merchandising trends
• Create public relations strategies and perform related tasks

Career opportunities:

Our degree is versatile, opening up many careers paths, including:

• Product or brand manager
• Professional sales manager
• Account executive (advertising)
• Marketing communications coordinator
• Social media specialists