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福賽大學(xué)

福賽大學(xué)-數(shù)字營銷理學(xué)碩士

Master of Science in Digital Marketing(碩士)

院校名稱福賽大學(xué)
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課程信息

專業(yè)概況

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DEGREE OVERVIEW

These days, consumers are inundated with choices when it comes to interacting with their favorite products and services. It’s a fine line between overwhelming an audience and getting lost in the fray. Good marketers understand this, and know how to target customers while providing return on investment for their clients. Full Sail’s Digital Marketing master's degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.

COURSE HIGHLIGHTS

Advanced Search Engine Optimization - Students analyze organic search methods, directory listings, and paid placement tactics for their effectiveness in attaining search marketing goals.

Advanced Digital Marketing Strategies ? This course explores the following: affiliate marketing, email marketing, global marketing, social media marketing, and search engine marketing.

所屬院系

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Business

中國學(xué)生入學(xué)要求

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To be considered for admission to a graduate program at Full Sail, the following requirements apply: You must have a bachelor’s degree or higher, a Full Sail bachelor’s degree with a minimum cumulative GPA of 2.0, or a baccalaureate-level or higher degree from another accredited postsecondary educational institution recognized by the U.S. Department of Education along with transcripts. Degree held must be of similar scope/subject matter as the intended graduate degree program, with a transfer academic average of 2.0. TOEFL (Test of English as a Foreign Language): Paper and pencil test: minimum score accepted is 550, Computer-based test; minimum score accepted is 213, New internet-based test; minimum score accepted is 79. IELTS (International English Language Testing System): The minimum required score is 6.

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課程信息

學(xué)制：在線/遠(yuǎn)程學(xué)習(xí)(12 個(gè)月)

學(xué)費(fèi)：US$31,000.00 (￥ 197,219) /年

開學(xué)時(shí)間：預(yù)計(jì)在八月 2022

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