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精英大學(xué)

精英大學(xué)-傳播學(xué)(榮譽)學(xué)士

Bachelor of Communication (Hons)(本科)

院校名稱精英大學(xué)
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專業(yè)概況

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If you have an innate desire to pursue a career in film, television, print and/or digital communication, then this specialisation is the right option for you. The media studies programme takes an integrated approach and a broader look at media in all its forms, so that our graduates are prepared for both traditional and non-traditional media careers.

Our curriculum allows students to creatively express themselves via journalistic writing and editing for various media platforms, communicating ideas through short films, documentaries, photography and design, as well as media management and marketing.

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

Media StudiesMarketing CommunicationPublic Relations

所屬院系

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

International students may have the other following English language requirements: 550 paper-based or 213 computer-based TOEFL.

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課程信息

學(xué)制：全日制(3 年)-在多地學(xué)習(xí)

學(xué)費：

開學(xué)時間：2022八月, 2022十月

申請截止日期：

留學(xué)地點：HELP UniversityELM Business School, No. 15, Jalan Sri Semantan 1,Off Jalan Semantan, Bukit Damansara,KUALA LUMPUR,Wilayah Persekutuan Kuala Lumpur,50490, Malaysia

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