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帝國理工學(xué)院

帝國理工學(xué)院-MSc戰(zhàn)略營銷

MSc Strategic Marketing(碩士)

院校名稱帝國理工學(xué)院
院校排名2

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課程信息

專業(yè)概況

在這里學(xué)什么？

The MSc in Strategic Marketing course examines the fundamentals of marketing strategy, new technologies and the marketing opportunities they present. The one-year, full-time programme has a strong emphasis on real-life case studies to give you a true understanding of strategic marketing practice, preparing you for a marketing career in a range of businesses or entrepreneurial ventures. Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, the programme aims to transform recent graduates into highly trained highly skilled individuals who understand marketing from a strategic perspective.

The graduates are well prepared for jobs in a wide range of industries in the UK, Europe and further afield, with employers including Apple, Google and Universal Music Group. We are among a handful of business schools worldwide to achieve triple accreditation: Association of MBAs (AMBA); Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Assessment methods involve the following: Case Studies; Continuous assessments; Essays; Formal Presentations; Multiple Choice Tests; Participation; Reports and Written Examinations/Tests.

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進入哪個院系學(xué)習(xí)？

Imperial College Business School

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Students should have been awarded a Bachelor's degree from Project 211 university with a final overall mark of 80% or better. Preference is given to candidates with 85% or better.

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課程信息

學(xué)制：全日制(1 年)

學(xué)費：￡30,700.00 (￥ 277,218) /年

開學(xué)時間：2022九月13日

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留學(xué)地點：South Kensington CampusExhibition Road,Kensington and Chelsea,London,SW7 2AZ, England

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