拉籌伯大學(xué)

Print. Online. Radio. TV. Podcasts. Social media. Mobile storytelling. There are many ways to create content and break the news. Employers need graduates who are more than just writers or presenters. They need producers, designers, videographers and podcasters – people who can tell stories across any medium, with the technical skills to back it up. With La Trobe's Bachelor of Media and Communication, you'll learn them all.

You'll graduate with a portfolio of work, industry experience and specialised knowledge to meet demands of the rapidly changing media and communication landscape. With majors in journalism, sports journalism, media industries or public relations – you can make your degree your own.

Take advantage of The Agency, La Trobe's in-house PR firm, when you major in public relations. You'll work with real clients outside the university, build contacts and experience the public relations industry first-hand.

Or cover news and feature stories as part of Upstart and Upstart Live. Our industry-grade newsroom boasts a three-camera television studio, professional radio broadcast spaces, a cutting-edge audio recording studio and 24-hour digital editing suites. You'll experience the adrenaline of live television and radio broadcasting as a presenter, producer and vision switcher – all under the mentorship of staff.

You'll learn:

Journalism

Learn how to write, produce, report on and present compelling stories for video, audio, mobile and online platforms.

Sports journalism

Build your specialty with subjects in sport journalism, sport commentary and sport management at a university that partners with organisations including Carlton Football Club, Melbourne City FC and the Melbourne Rebels.

Media industries

Develop skills in mobile storytelling, script writing and digital, radio and TV production, including shooting and editing on smart devices and studio cameras for social and broadcast platforms.

Public relations

Discover how audience behaviour and social media is disrupting the media landscape, while mastering communications strategies for global audiences.

CAREER OUTCOMES

With a projected 12,000 job openings by 2025, media and communications graduates can launch a career in a range of industries including, social media, online content creation, public relations and television. Possible options include:

Social media manager

Play a vital role in communications strategy by creating, editing and managing social media campaigns on platforms such as Facebook, Twitter and Instagram.

Journalist

Write, edit and present news stories, feature articles and commentaries for print, radio, TV and digital platforms.

Videographer

Film, develop and edit video content to tell stories, report on current events or create promotional material in mobile and broadcast environments.

Media and communications manager

Manage the public image of organisations by handling media inquiries, creating a positive relationship with the public and keeping communications on brand.

Professional recognition

The Public Relations major in the Bachelor of Media and Communication is accredited by the Public Relations Institute of Australia (PRIA). Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.