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麥克利學(xué)院-數(shù)字媒體-內(nèi)容寫作學(xué)士學(xué)位

Bachelor of Digital Media - Content Writing(本科)

專業(yè)概況

在這里學(xué)什么？

A Bachelor of Digital Media from Macleay will have you exploring creative and strategic problem solving, online storytelling, social media and content strategy development in a hands-on learning environment.

How you'll learn

Designed and taught by industry professionals, this course focuses on innovative practices and hands-on learning.

You’ll get the opportunity to work both independently and in groups to create real-life projects that test your skills and knowledge. Small classes feature personalised teaching that nurtures each student’s unique strengths.

You’ll develop and design digital content for social media platforms, blogs and websites, create digital photos and online videos, and manage projects like digital marketing initiatives, social media campaigns, interactive websites and mobile apps.

Potential job opportunities

  • Communications Manager
  • Digital Account Manager
  • Digital Content Producer
  • Digital Content Creator
  • Digital Copywriter
  • Digital Designer
  • Digital Marketer
  • Digital Strategist
  • Multimedia Specialist
  • Social Media Manager
  • Interaction Designer
  • Web Designer
  • User Experience Designer

Content Writing

In this attention economy, great copy is more important than ever. Learn to tell compelling stories for brands by becoming a digital content writer. Develop website copy and social media posts, produce an attention-grabbing podcast, write an insightful blog or inspire action with emotive copywriting across a number of digital platforms.

Job opportunities include:

  • Website Writer
  • Blogger
  • Digital Copywriter
  • Podcaster
  • Brand Storyteller

所屬院系

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Applicants with Recent Secondary Education (within the past two years): Secondary Education Applicants must have completed an Australian Senior Secondary Certificate (Year 12) equivalent qualification within the last two years. Applicants with Vocational Education & Training (VET) Study: To gain entry to the Bachelor of Business, VET Applicants must have completed a relevant VET qualification at Certificate IV level or higher within the last five years. All applicants must present evidence of their VET qualification(s) and academic results. Applicants with Higher Education Study: To gain entry to the Bachelor of Business, Higher Education Applicants must have undertaken a relevant tertiary qualification within the last five years. All Higher Education Applicants must present evidence of their qualification(s) and academic results. English Language requirements: IELTS Band Score: 6.0; Cambridge CAE Range: 52-57; Pearson Academic Range: 48-52; TOEFL IBT Range: 60-78.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費(fèi)：A$20,800.00 (￥ 103,954) /年

開學(xué)時(shí)間：2022六月28日, 2022十月25日

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：Macleay CollegeMelbourne Campus,Level 7, 250 Collins Street,MELBOURNE,Victoria,3000, MELBOURNE, Australia

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