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里韋學(xué)院-市場(chǎng)營(yíng)銷理學(xué)學(xué)士學(xué)位

Bachelor of Science in Marketing(本科)

專業(yè)概況

在這里學(xué)什么？

Marketing executives know the science behind crafting successful marketing plans and campaigns. Before a promotional effort is launched, marketing teams spend hours on market and media research, strategic and tactical planning, understanding consumer behaviors, budgeting, predictive modeling, statistical analysis, ensuring compliance with business laws, and overall project management.

Whether your goal is to work in advertising, social media marketing, sales, or public relations, Rivier’s Marketing degree provides you with the knowledge to succeed. The curriculum provides a combination of theory, skills development, and practical application to real-life business challenges.

In this program you will:

  • Gain industry-specific knowledge that will prepare you to enter in-demand professions
  • Develop your critical thinking and problem-solving skills
  • Become an effective communicator and collaborator
  • Advance your information literacy and intercultural knowledge

You will gain valuable, resume-building experience in an internship that matches your career interests and goals. You can participate in study abroad opportunities ranging from faculty-led, week-long study tours to a full semester spent at a university abroad. In addition to international travel, you’ll find global engagement opportunities right here on our campus in Nashua. From diverse speakers and networking opportunities to participate in student organizations such as the Business Student Association, you’ll enjoy a wide range of educational experiences that will broaden your worldview.

Careers

  • Marketing managers and directors
  • Advertising executives
  • Sales representatives and managers
  • Product account managers
  • Media planners and buyers
  • Event planners
  • Market research analysts

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Division of Business

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Applicants must have official academic records (transcripts or mark-sheets) of their high school transcripts/diploma and for each year of postsecondary education (college or university), as well as official copies of degrees awarded. Required Scores for TOEFL: A score of 79 on the Internet Based Test (IBT), 550 points on the Paper Based Test (PBT) or 213 or higher on the Computer Based Test (CBT) is required for unrestricted acceptance; Required Scores for IELTS: Applicants must present scores of at least 5.5 for general acceptance and 6.0 for nursing acceptance on the IELTS; and PTE (43). Some applicants may require higher test scores depending on educational background and program of entry.

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課程信息

學(xué)制：全日制(MINIMUM 120 學(xué)分)

學(xué)費(fèi)：US$32,440.00 (￥ 210,013) /年

開學(xué)時(shí)間：預(yù)計(jì)在一月 2022

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留學(xué)地點(diǎn)：Division of Business420 South Main Street,NASHUA,New Hampshire,03060, United States

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