皇家墨爾本理工大學(xué)

Are you interested in gaining entrepreneurial skills to work as a manager within the global fashion industry? As a fashion merchandiser you will analyse the market to the latest trends and create a shopping environment that increases sales and promotes the company brand.

Your goal is to connect fashion from the designer to the consumer. Your understanding of and connection to the consumer helps craft the design, product development, promotion and delivery.

In this degree you will focus on:

expanding your knowledge relevant to industry needs related to merchandising, planning and buying
management and marketing strategies within the global fashion system
global and local supply chains and how you can lead within them
depth of research for proposed fashion industry opportunities
developing your strategic capabilities to enable you to manage fashion enterprises.

Through this degree you will develop advanced methods of researching, merchandising, planning and collection planning to achieve commercial success, relevant to industry needs. You will gain an in depth knowledge of how the national and global fashion system operates and how you can work effectively within it.

This degree is for one year duration and is offered to applicants who are either directly articulating from the RMIT Associate Degree in Fashion and Textiles Merchandising or applicants who have an equivalent qualification. This course provides the opportunity to undertake a further year of undergraduate study and gain a degree.

Career

Fashion merchandisers influence retail businesses’ purchasing, marketing and financial decisions.

Graduates are employed in:

advertising and marketing fashion
brand management in fashion
international trade
merchandise analysis
merchandising
merchandising planning
product development
product management
range coordination
retail buying
retail management
sales management.

As a fashion merchandiser you will:

analyse the market to forecast the latest trends
create a shopping environment that is dynamic, that increases sales and sells the company brand and image.

Your goal is to get fashion from the designer/manufacturer to the consumer. Your understanding of and connection to the end consumer helps dictate the direction of design, product development, promotion and delivery.