斯威本科技大學(xué)

The Bachelor of Media and Communication (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.

The course is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry.

Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.

Selected major: Public Relations

Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

Course learning outcomes

On successful completion of the Bachelor of Media and Communication (Professional), graduates will be able to:

• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication.

Career opportunities

Graduates will be well qualified for positions in media, communication and cultural professional roles in agencies, not-for-profits, government departments, small business and large organisations. These include roles as media content creators, media managers, social media channel and platform specialists, journalists, publicists, radio producers, archivists, writers, and curators.