馬來(lái)西亞泰萊大學(xué)

This degree programme is designed to equip students with the in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.

This degree programme emphasises critical thinking skills, enabling graduates to deal effectively with an increasingly complex business environment. It focuses on the performance or management of business operations and thus the making or implementing of major decisions. The elements of administration include planning, organising, staffing, directing as well as budgeting.

Digital Marketing and Analytics

Students will learn and be equipped with ability to examine the current market landscape, identify new revenue opportunities and leverage on digital marketing channels such as search engines, social media, electronic direct mail (EDM) and other digital platforms to connect with prospective customers through this programme. This helps to give the creative, fluid side of digital marketing a data-driven foundation to help businesses build a profitable and scalable marketing strategy.

Students who pursue the Digital Marketing and Analytics specialisation under Taylor's Bachelor of Business (Hons) will also be awarded with an additional SAS Joint Certification with Taylor’s University upon graduation. SAS is a globally recognised analytics software adopted by renowned companies across more than 140 countries to help transform data into intelligence. Possessing the knowledge of SAS is extremely useful in enhancing the employability for business students especially in the data driven industries.

SUBJECTS TAUGHT

The Digital Marketing and Analytics specialisation envelops the essential analytic skills in translating customer behaviour into actionable business data and knowledge in embracing the power of the digital marketing ecosystem to acquire customers.

• Essentials of Big Data and Data Analytics
• Market Intelligence and Data Visualisation
• Social Media Analytics
• Social Media Marketing
• Marketing Analytics
• Interactive Digital Marketing

CAREERS AND PROSPECTS

Students can progress with a wide area of business professions such as Digital Marketing Manager, Content Marketing Manager, Inbound Marketing Manager, Social Media Marketing Experts/ Specialists, Search Engine Marketers, SEO Executives and Conversion Rate Optimizer. Entrepreneurial-minded graduates also have the option of starting their own business upon graduation.