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天普大學(xué)-廣告文學(xué)學(xué)士-藝術(shù)方向集中
Bachelor of Arts in Advertising: Art Direction Concentration(本科)專業(yè)概況
Advertising is a competitive, creative, and challenging industry that sits at the intersection of media and society. The Advertising major provides students with an overall understanding and appreciation of the influence advertising and marketing communications have in business and the social and economic orders. Students become acquainted with the language, processes, and opportunities within the industry, including potential roles in strategic planning, research, copywriting, art direction, and media buying and planning. The major is designed to stimulate curiosity, strengthen critical thinking, and create more astute consumers whether they enter the field of advertising or not.
Advertising students at Temple University fall into clearly-defined groups: Students energetically interested in advertising as a career; Students with creative talent in art, design, writing and strategic thinking and wish to express that talent in a professional career; Students who are broadly interested in media and the power of advertising; Students interested in marketing, sales, or business, but who do not wish to major in business or finance.
Students in Art Direction develop hands-on skills in creating both digital and traditional advertising. Students in Art Direction must develop proficiency in the Adobe Creative Suite. Concentration courses are ADV 3052, ADV 3053 and ADV 4064. These courses must be taken consecutively and cannot be taken concurrently. The Portfolio class provides students the opportunity to work in teams with copywriters and to develop a professional-quality portfolio. ADV 2052 is a recommended elective for Art Direction students.
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留學(xué)監(jiān)理網(wǎng)自2010年以來,服務(wù)了大量的學(xué)生,積累了大量的真實(shí)案例。輸入相應(yīng)的自身情況如GPA、語言成績(jī)、學(xué)歷等,留學(xué)監(jiān)理網(wǎng)幫你進(jìn)行1對(duì)1精準(zhǔn)評(píng)估并提供案例參考。課程信息
學(xué)制:全日制(4 年)
學(xué)費(fèi):US$16,080.00 (¥ 104,100) /年
開學(xué)時(shí)間:2022八月23日
申請(qǐng)截止日期:預(yù)計(jì)在February 2023
留學(xué)地點(diǎn):Temple RomeItaly
學(xué)制:全日制(4 年)
學(xué)費(fèi):US$30,672.00 (¥ 197,203) /年
開學(xué)時(shí)間:2022八月23日
申請(qǐng)截止日期:預(yù)計(jì)在February 2023
留學(xué)地點(diǎn):Klein College of Media and CommunicationAnnenberg Hall,2020 N. 13th Street,PHILADELPHIA,Pennsylvania,19122, United States
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