圣母大學(xué)

Alongside marketing and accounting, public relations is a fundamental function of any business. This broad-based program will give you the skills to manage the internal and external relations and communications of the organisation you work for. Topics include consumer behaviour, integrated marketing, media planning and analysis. Graduates go on to have careers in politics, consumer research, marketing, sponsorship development and many areas of business.

Why study this degree?

Public relations is a mechanism through which organisations manage internal and external relations and communication with potential consumers and various stakeholders. Good communication practices improve the external reputation and productivity of organisations whether they are in the public, private or not-for- profit sectors. Our three-year program therefore covers every aspect of current public relations practice – from professional writing to events management. Along the way you will also learn some essential business skills, such as accounting and business law. This program will therefore appeal to students who have good organisational abilities and a strong creative flair.

Like other degree programs in the School of Business, this Public Relations Major offers the benefit of smaller classes to ensure you get the attention you need. Students will also participate in realistic case studies and client-based projects so that they can hone their skill in a practical setting. During the program you will produce public relations plans and campaigns for real business clients.

Upon graduation, you will become eligible to join the Public Relations Institute of Australia (PRIA)
and work in a range of exciting industries and roles. Whether you choose to pursue a career in
events management, public policy, media relations, consumer research, reputational management or crisis management, a degree from our university will put you ahead of the pack.

Career opportunities

The following careers are open to graduates of this program:

• Events management
• Political advisor
• Media relations
• Consumer research
• Issue and crisis management
• Corporate reputation management
• Sponsorship development

Fremantle Campus:

Why study this degree?

A Major in Public Relations from The University of Notre Dame Australia combines the practical know-how and theoretical skills needed to thrive in today’s competitive business environment. Students are required to study seven compulsory Public Relations courses, including Marketing Research, Events Management, Professional Writing, Social Media and Issues and Crisis Management, thereby cultivating creative skills alongside a solid business foundation.

Smaller classes ensure you get the personal attention you need, while case study and client-based projects provide a solid grounding in practical applications of your studies. In fact, you will even have the opportunity to create public relations campaigns for real business clients.

Upon the completion of a Bachelor of Commerce, you will find a wide array of opportunities in various industries. Whether you choose to pursue a career in events management, public policy, media relations, consumer research, reputational management or crisis management, you can rest assured that a degree from Notre Dame will help you achieve your full potential.

Career opportunities

The following careers are open to graduates of this program:

• Tourism
• Public relations executive
• Event manager
• NGO advisor
• Brand manager