昆士蘭大學(xué)

Learn everything you need for a future in business and focus your career path through your choice of 7 majors.

Prepare for a career as a strategic business leader and stay ahead of the game, no matter what the world throws at you.

By the time you graduate, you will have the skills to confidently lead people and innovative projects.

You'll explore the answers to questions such as:

How do group dynamics affect employee behaviour?
How do you manage digital marketing and social media content?
How can I create a start-up venture?
How can businesses make a profit while helping communities?
How can I develop my leadership style from an ethical and socially responsible lens?
How does growth in digital technology and data science drive people analytics and employee engagement?
How can businesses incorporate sustainability into their planning?

You'll study topics including entrepreneurship, human resources, marketing, management and business technologies. You'll discover skills that will allow you to rapidly adapt to changing business environments.

You'll be taught by staff who are leaders in their fields, and who research and consult with industry at the cutting edge.

This program opens up a wide range of career opportunities in the public, private and not-for-profit sectors. Many of our alumni work in leadership positions across a huge range of industries.

Marketing

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Career possibilities

Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:

Business development manager
Business analyst
Advertising specialist
Economist
Information systems designer
Human resources adviser
International trade manager
Corporate communications officer
Workplace innovation consultant
Marketing manager