昆士蘭大學(xué)

Looking for a head start in business with a focus on financial services? This dual program gives you a foundation in managing and leading businesses, and develops your business acumen, financial literacy and analytical skills.

The Bachelor of Business Management / Bachelor of Commerce is a program suited for anyone interested in exploring accounting, financial management, banking or business analytics, and developing the knowledge and self-confidence to effectively manage a wide range of business environments.

In this program, you'll complete a range of compulsory courses that cover concepts relevant across the business world and financial services sector. You'll study topics including accounting, economics, marketing, business information systems, organisational behaviour, business law, management and more.

You'll be able to focus your career by choosing majors such as Accounting, Business Information Systems, Finance, Business Economics, Human Resources and Marketing. You can also choose a mix of courses that suit your interests.

During your studies, you'll hear from guest lecturers from industry, examine real-life case studies, and undertake projects, placements and internships with leading businesses.

You'll graduate with a combination of core and specialist knowledge, along with sharp analytical and technical skills. You'll develop the skills to confidently lead people and projects, be ready to adapt to ever-changing commercial environments and be in high demand with employers.

Marketing

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Career possibilities

Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:

Chartered accountant
Business analyst
Stockbroker
Employee relations officer
International business executive
Public relations officer