昆士蘭大學

Prepare yourself for a career as a business leader in the contemporary information society and economy.

This dual program provides you with a comprehensive basis for a career as a business leader and equips you with the skills and self-confidence to effectively manage a wide range of competitive business environments.

During your studies, you'll hear from industry guest lecturers, examine real-life case studies, and undertake projects, placements and internships with leading businesses. With courses developed in close collaboration with UQ industry partners, you'll study topics including accounting, economics, law, marketing, business information systems and strategy.

Your grounding in business fundamentals will be complemented by studies in communication, which will prepare you for exciting roles at the centre of contemporary information society and economy. You'll develop skills in visual, written, multimedia, spoken and interpersonal communication, and through researching and exploring communications.

This program opens up a wide range of career opportunities in the public, private and not-for-profit sectors. Many of our alumni work in leadership positions across a huge range of industries.

Public Relations

Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.

You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.

Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.

Career possibilities

Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:

Communications manager
Public relations account manager
Social media strategist
Marketing officer
Business development specialist
Human resources officer
Copywriter
Advertising specialist
International business executive
Business analyst