昆士蘭大學(xué)

Become a global communicator and influence what the world reads, watches and understands.

This dual program will give you the business skills and self-confidence to succeed. You'll learn how to confidently lead people and projects, and how to work as a creative journalist.

Journalism and digital media have never been so exciting, with new frontiers in researching and publishing leading to all kinds of opportunities.

In your business degree you'll study topics like accounting, economics, marketing and strategy, while building an understanding of the fundamentals of journalism and media.

Combining business and journalism skills will prepare you for a career in writing, digital media, publishing, communications, public relations and more.

Innovation and Entrepreneurship

This major will show you how to take a new idea to market by building a new business from the ground up.

You'll first be introduced to basic principles of innovation and entrepreneurship, including the entrepreneurial mindset and process. Then you'll apply this knowledge in practical courses on digital innovation, social entrepreneurship and growth strategies, as well as technology and innovation management.

Through leadership development you will become a resourceful, creative and resilient innovation leader who delivers sustainable commercial and social value. Further extending your skill set, you’ll engage directly in a short placement or consulting project in a startup or commercial partner project.

You’ll also have the option to develop and grow your own business in an incubator or accelerator within the UQ entrepreneurship ecosystem or beyond. These deep immersion experiences will move you closer to commercially viable business solutions while establishing valuable networks with potential partners, investors, entrepreneurs and mentors.

Career possibilities

Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:

Copywriter
Account manager
Public relations officer
Corporate communications officer
Social media manager
Marketing manager
Business development specialist
Marketing manager
Sales manager
Managing director