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昆士蘭大學(xué)

昆士蘭大學(xué)-工商管理/新聞學(xué)學(xué)士學(xué)位-市場營銷專業(yè)

Bachelors of Business Management/Journalism Major in Marketing(本科)

院校名稱昆士蘭大學(xué)
院校排名41

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

Become a global communicator and influence what the world reads, watches and understands.

This dual program will give you the business skills and self-confidence to succeed. You'll learn how to confidently lead people and projects, and how to work as a creative journalist.

Journalism and digital media have never been so exciting, with new frontiers in researching and publishing leading to all kinds of opportunities.

In your business degree you'll study topics like accounting, economics, marketing and strategy, while building an understanding of the fundamentals of journalism and media.

Combining business and journalism skills will prepare you for a career in writing, digital media, publishing, communications, public relations and more.

Marketing

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Career possibilities

Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:

Copywriter
Account manager
Public relations officer
Corporate communications officer
Social media manager
Marketing manager
Business development specialist
Marketing manager
Sales manager
Managing director

所屬院系

進(jìn)入哪個院系學(xué)習(xí)？

Business, Economics and Law

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì)

IB score varies based on the subject taken. International Baccalaureate Diploma Scores: Minimum of 26 - 42. To be offered a place in an undergraduate program, you need to have successfully completed Queensland Year 12, or a qualification equivalent to Queensland Year 12, with the required minimum entry score for the program you're interested in studying. English Language Scores: IELTS: Overall Band Score of 6.5 AND a minimum score of 6 in each sub-band of Writing, Reading, Speaking and Listening; TOEFL (Internet-Based-iBT): Overall score 87 with a Writing score of 21 and Reading, Speaking and Listening scores of 19; TOEFL (Paper-based): Overall score of 570 and a minimum score of 5.0 in the Test of Written English (TWE) and 54 in Listening and Reading; PTE: Overall score of 64 with 60 in each communicative skills section; CAE/CPE: Overall Cambridge English Scale (CES) score of 176 with a minimum score of 169 in each skill; BE: A minimum overall grade of 4 plus a minimum grade of C in all four macro skills.

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課程信息

學(xué)制：全日制(4 年)

學(xué)費(fèi)：A$40,256.00 (￥ 201,191) /年

開學(xué)時間：2022七月26日

申請截止日期：31-May-22

留學(xué)地點(diǎn)：The University of QueenslandSt Lucia Campus,THE UNIVERSITY OF QUEENSLAND,Queensland,4072, BRISBANE, Australia

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