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西澳大學(xué)-商學(xué)學(xué)士-市場(chǎng)營(yíng)銷

Bachelor of Commerce - Marketing(本科)

專業(yè)概況

在這里學(xué)什么？

Do you want to know why customers choose certain products and brands and what influences these decisions? Studying Marketing provides you with the understanding and skills needed to align customer needs to an organization’s output of goods, services or information.

Equally practical and theoretical, this major incorporates the development and implementation of marketing plans and advertising campaigns, as well as conducting and interpreting market research.

You’ll explore areas such as consumer behavior, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting marketing research and developing marketing strategies. This major involves comprehensive study with some of the best marketing academics and professionals in the country. It is taught through a combination of lectures, tutorials, workshops and other in-class activities. Combined with the Business School’s high-level industry partnerships, it balances theory, practice and prospects for students looking for a career in marketing.

Career Pathways

A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organizations.

Further Study

Students can pursue further studies at honors level or undertake a specialist master’s degree such as the Master of Marketing. They can also choose to complete a generalist master’s degree such as the Master of Commerce or (after appropriate work experience) the Master of Business Administration.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Faculty of Arts, Business, Law and Education

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Students are required to complete international academic qualification equivalent to Australian High School (or equivalent). Cambridge English: Advanced (CAE) - Minimum grade of 180 with no band less than 170; Cambridge Certificate of Proficiency in English (CPE) - Minimum grade of 180 with no band less than 170; GCE A-level - Minimum grade E in English Language, English Literature or English Language and Literature. IELTS - Minimum overall score of 6.5 with no band less than 6.0 (must include Academic Reading and Writing modules); PTE - An overall score of 64 with a minimum score of 59 in the speaking and writing sections, and no less than 54 in the listening and reading sections. TOEFL - Internet-based Test (iBT): An overall score of 82 with a minimum score of: 22 in the Writing section; 18 in the Reading section; 20 in the Speaking section; and 20 in the Listening section.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費(fèi)：A$39,500.00 (￥ 197,413) /年

開(kāi)學(xué)時(shí)間：2022七月26日, 2022二月28日

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