南澳大學(xué)在線

Study on Demand - this is a 100% online marketing and communication degree designed specifically for online learning. With University of South Australia Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.

Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.

Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

What you'll learn

Study a combination of courses from University of South Australia Online’s Bachelor of Business (Marketing) and Bachelor of Communication degrees.

Equip yourself with an understanding of both the ‘how’ and ‘why’ behind consumers’ digital purchasing habits, learn about eCommerce fundamentals like e-payments and order fulfilments, and explore customer relationship management (CRM) tools and tactics that help businesses of all sizes grow and scale.

Learn to develop brand communication strategies, craft media plans, build social media strategies, and create engaging content for different target audiences across a range of platforms. You’ll also explore corporate social responsibility, sponsorship, and crisis communication.

Digital marketing is a strong focus in this degree. Discover why businesses are turning to online advertising (using tools like Google Ads) to reach new audiences and develop an understanding of how effective marketers quantify their success using stats and data. You’ll also explore trends in mobile marketing and develop strategies to increase website traffic.

Study hours

Studying 100% online means you can engage with course materials at your own pace, whenever it suits you - there is no need to be online at a particular time. It’s flexible around your life so you can control your study schedule week by week. As a general rule, we recommend 10 to 15 hours of study a week for each course.

Your career

A career in marketing and communication can take you in several different directions - from traditional advertising and PR through to digital marketing and social media. You may decide to pursue an analytical role, working with data to uncover insights and trends, or you could choose to focus on writing and content creation (and perhaps even launch your own business).

Marketing and communication graduates go on to work in a variety of different sectors. You could go on to work in business-to-consumer (B2C) roles in fast-moving consumer goods (FMCG) businesses, business-to-business (B2B) roles, Government departments or the private sector.

While a diverse skill set is an asset in such a fast-moving industry like marketing and communication, choosing to hone your skills will provide you with a wealth of career prospects, too - the world is your oyster!

A University of South Australia Online Marketing and Communication degree can help you pursue the following careers:

• Marketing and communication professional
• Brand and advertising manager
• Media planner
• Digital and social media manager
• PR coordinator
• Content creator and writer
• Market analyst