布里斯托大學(xué)

Programme overview

This programme, accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), has been designed for graduates who aspire to a career or advanced study in marketing. It will prepare you to respond to the challenges posed by today's global business environment, both on and offline. There are three different degree awards available, giving you the option to focus on strategy and business development or digital, or to pursue a more general degree programme.

You will have the opportunity to gain professional marketing qualifications through the CIM Graduate Gateway programme. Students graduating from the MSc Marketing will receive exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing and one exemption for the Level 6 Diploma in Professional Marketing.

IDM also offers the opportunity for a professional qualification, leading to the honorific Certificate in DDM that recognises employable digital skills alongside the MSc Marketing degree. Once registered for the relevant exam, additional benefits include an IDM membership that provides access to IDM and Direct Marketing Association events that are useful for networking, IDM content and communications.

Since this MSc Marketing programme enables students to obtain these CIM and IDM qualifications, which are highly sought after by employers, graduates will be ready for a successful career in marketing.

This is a specialist programme so some academic experience in marketing is required through a prior degree that contains some exposure to business, marketing or management. We are also seeking students who have a curious and creative mind and possess a genuine interest in the subject.

Careers

The principles underpinning these programmes mean that they are both academically rigorous and practically applied. Successful graduates are provided with a strong foundation for a range of careers - not just in marketing, but for any role that requires an analytical way of thinking and a creative approach to problem solving. Graduates of this programme are likely to opt for careers as marketing specialists in multi-national corporations or small-medium enterprises or create their own marketing firms. It also prepares graduates for study at a higher level.