萊斯特大學(xué)

Course description

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace.

You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.

The course will equip you with current and emerging theories that inform or comment upon the practices of marketing. It will challenge and develop your ability to critically evaluate and apply new marketing concepts and practices. By taking the MSc you will be learning in a stimulating and intellectually demanding environment, in which you will engage with academic literature, case studies, whilst reflecting on marketing issues within an international context.

This degree will develop your ability to analyse and evaluate problems and make sound strategic decisions in your professional role. The skills and knowledge gained during the course will enable you to develop your professional role or move into further study and academic work in this area.

We have also joined forces with the Chartered Institute of Marketing (CIM) to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway.

Teaching

As a distance learning student you will receive support throughout the course from a group of dedicated academic mentors and module tutors.

You will use module study books - available in hard copy and electronically - and Blackboard, our virtual learning environment. This will give you online access to materials to support each module, discussions forums hosted by module tutors and chat rooms where you can network with fellow students.

Assessment

You will be assessed at the end of each module either by an exam or written assignment which is usually between 3,000 to 4,000 words. Your final piece of work, the dissertation, is 15,000 words.

Careers and employability

Our Business, Management and Human Resources courses have been developed with the professional in mind and offer many opportunities for career enhancement.

Studying for a distance learning qualification can help your career prospects- you will gain the deeper knowledge and high-end skills that will set you apart. Studying with us gives a clear signal to employers. It demonstrates that you have the spark, ambition and commitment to take your career to the next level. Your employer will also benefit directly from your newly acquired understanding and capabilities.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory, consumer behaviour, market research, branding and communication, which will enhance your professional development and career prospects.