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A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. The program is comprehensive, contemporary and practical, developing your professional expertise in the processes and application of modern marketing.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. Allowing you to balance your professional and personal life and study at a time and pace that suits you.

What you will study

The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the academics, with focus placed on

• marketing communications
• brand management
• services and relationship marketing
• global marketing
• digital marketing
• marketing research

The program offers students the opportunity to learn from a blend of cutting-edge academic research and the latest insights from industry.

Career opportunities

The Master of Marketing program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. The skills and knowledge you will acquire underpin many senior roles including:

• marketing coordinator
• market research officer
• media analyst
• marketing manager
• brand manager