南安普頓大學(xué)

About this course

Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.

This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills.

This master’s degree in Marketing Management is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.

We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.

You’ll gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.

You can tailor your learning to suit your professional needs. For example, you can choose to focus on:

• marketing in the luxury sector
• using analytics and data effectively
• global brand strategy
• business ethics
• the role of design in marketing

Careers

You’ll graduate with the digital and analytical skills sought after by employers. The MSc Marketing Management degree is also good preparation for further research at PhD level.

Our graduates from all over the world work in roles such as:

• customer relationship management
• data analysis
• brand management
• marketing project management
• market research
• product design management

Some of the big-name brands they’re working for include:

• Accenture
• Burson-Marsteller
• John Lewis
• Ocado
• Hewlett Packard (HP)

Your lecturers’ have links with marketing agencies such as Nielsen, Obergine and Found. Their industry connections mean the latest sector trends will be embedded into your learning.